> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cellbot.chat/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversation Analytics

> Measure and optimise your AI assistant's performance

Deep insights into how your AI assistant performs. Track conversations, conversions, sentiment trends, and campaign effectiveness from **Analytics > Conversations**.

## KPI Dashboard

Four key metrics at a glance:

| Metric                  | Description                                                |
| ----------------------- | ---------------------------------------------------------- |
| **Total Conversations** | All widget conversations in the selected period            |
| **Conversion Rate**     | Percentage of conversations that led to a booking          |
| **Avg. Messages**       | Average messages per conversation (lower = more efficient) |
| **Sentiment Score**     | Overall customer satisfaction signal                       |

## Charts & Breakdowns

### Conversation Volume

Daily conversation count over time. Spot trends, seasonality, and the impact of marketing campaigns.

### Sentiment Distribution

See the breakdown of customer sentiment across all conversations:

* See how customers feel across your conversations
* Track how sentiment shifts over time

### Top Devices

Which devices generate the most conversations? Use this to:

* Ensure your pricebook covers high-demand devices
* Stock parts for popular repairs
* Target marketing at trending devices

### Campaign Performance

If you're running [AI Campaigns](/features/ai-campaigns), see which campaigns drive the most engagement:

* Impressions per campaign
* Conversion rates
* Revenue attributed to each campaign

## Using the Data

<Steps>
  <Step title="Identify drop-off points">
    High conversation count but low conversion? Check if quotes are competitive or if the booking flow has friction.
  </Step>

  <Step title="Monitor sentiment trends">
    Rising frustration? Check for pricebook gaps, slow response times, or confusing repair categories.
  </Step>

  <Step title="Optimise campaigns">
    Low-performing AI campaigns should be paused or reworded. High performers can be extended or expanded.
  </Step>

  <Step title="Test and iterate">
    Use [A/B Testing](/features/ab-testing) to experiment with greetings, tones, and upselling strategies based on what the data tells you.
  </Step>
</Steps>