> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cellbot.chat/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Campaigns

> Create promotions that your AI assistant actively promotes during conversations

AI Campaigns let you define offers and promotions that your AI assistant will naturally weave into customer conversations.

<Info>
  AI Campaigns are available on all plans. The number of active campaigns increases with higher-tier plans.
</Info>

## How It Works

1. **Create a campaign** in Marketing > AI Campaigns
2. **Set a trigger** — which devices or repairs should prompt the offer
3. **Write the offer** — the AI will present it conversationally, not as a scripted ad
4. The AI tracks **impressions and clicks** so you can measure performance

## Creating a Campaign

| Field                | Description                                                           |
| -------------------- | --------------------------------------------------------------------- |
| **Name**             | Internal name for your reference                                      |
| **Trigger**          | When to show — e.g. "screen repair", "iPhone", or "all conversations" |
| **Offer Message**    | What the AI tells the customer. Keep it natural.                      |
| **Discount Code**    | Optional promo code to include                                        |
| **Start / End Date** | Schedule campaigns in advance                                         |
| **Active**           | Toggle on/off without deleting                                        |

## Example

> **Campaign:** Spring Screen Special
>
> **Trigger:** Any screen repair quote
>
> **Message:** "By the way, we're running a spring special — 15% off all screen repairs this week. Want me to apply that to your quote?"

## Analytics

Track campaign performance in **Marketing > AI Campaigns**:

* **Impressions** — How many conversations triggered the campaign
* **Mentioned** — How many times the AI actually presented it
* **Conversion** — How many led to a booking

You can also see campaign breakdowns in **Analytics > Conversations**.

## Best Practices

* Keep offers **relevant** to what the customer is asking about
* Write messages in a **natural, conversational tone** — the AI will adapt it further
* Use **time-limited offers** to create urgency
* Monitor performance and pause underperforming campaigns